HOW BLOCKCHAIN TECHNOLOGY IS CHANGING PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution models offer all conversion credit to the last touchpoint an individual engages with prior to taking a preferred action. This acknowledgment design can be helpful for measuring the performance of your brand awareness projects.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution versions provide all conversion credit to the last touchpoint an individual engages with prior to taking a preferred action. This acknowledgment design can be helpful for measuring the performance of your brand awareness projects.